Use our free Markup Calculator to quickly work out your profit and markup percentage based on your cost and selling price. Simply enter your figures to see how much profit you're making and how much your selling price has been marked up from its original cost.

How does the Markup Calculator work?

Enter the cost of your product, service or item, followed by the selling price.

The calculator will then show you:

Profit
The difference between your selling price and your cost.

Markup
The percentage increase from your original cost to your selling price.

For example, if something costs £70 and you sell it for £100, your profit is £30.

Your markup is calculated as:

Profit ÷ Cost × 100

In this example:

£30 ÷ £70 × 100 = 42.86%

Simply enter your cost and selling price, then click Calculate to see your results.

Markup is calculated based on the original cost of a product, service or item.

The formula is:

Markup % = (Selling Price − Cost) ÷ Cost × 100

Or, more simply:

Profit ÷ Cost × 100

For example, if an item costs £70 and sells for £100, the profit is £30.

The calculation would be:

£30 ÷ £70 × 100 = 42.86%

This means the selling price has been marked up by 42.86% of the original cost.

What is the difference between markup and profit margin?

Markup and profit margin are often confused because they both use the same profit figure, but they are calculated in different ways.

Markup shows profit as a percentage of the cost.

Profit margin shows profit as a percentage of the selling price or revenue.

For example, if an item costs £70 and sells for £100:

• Profit: £30
  
• Markup: 42.86%
  
• Profit Margin: 30%

So, although the figures are based on the same £30 profit, the percentage is different because markup is calculated using the cost, while profit margin is calculated using the selling price.

Check out our Profit Margin Calculator.